Behind the Easel Book Project

Behind the Easel Book Project

This project holds profound personal significance as Randall Froude, a talented New Zealand artist, whom I befriended closely during our collaboration, embarked on his final creative endeavor. As Senior Graphic Designer, I had the honor of translating Randall’s heartfelt narrative into compelling visual elements for his book, “Behind the Easel.” I created custom illustrations and graphics that not only enhanced the book’s readability and visual appeal but also reflected Randall’s storytelling style and personality.

Managing the entire graphic design process, I worked closely with Randall and the editorial team, ensuring every detail aligned with his vision. I also met with printers and publishers to deliver a high-quality final product. Additionally, I developed and executed social media strategies to effectively promote the book, contributing to its impactful reception and legacy.

Terminally ill artist Randall Froude fulfils ambition to write a book Source: https://www.stuff.co.nz/national/128753095/terminally-ill-artist-randall-froude-fulfils-ambition-to-write-a-book

The book was highlighted in several articles, both online and in local papers, including this article, underscoring its significance and the widespread recognition of Randall’s life and talent worldwide.

The time spent working on ‘Behind the Easel’ is close to my heart, reminding me of the connection between personal artistry and impactful design. Collaborating closely with Randall Froude on this project was both a personal and professional journey that deeply enriched my understanding of the transformative power of visual storytelling.