Dance Company Logo

Kalikasan Dance Company Branding Project

Drawing from my personal history as a former member of Kalikasan Dance Company during my teenage years—an experience that enriched my life with lasting friendships, cherished memories, and invaluable life lessons—I led the creation of a compelling brand identity as the Lead Graphic Designer. Rooted in heritage, community, and pride, our design ethos was inspired by the Filipino term ‘Kalikasan,’ symbolizing the natural essence of something. This guided the seamless integration of elements from nature, dance movement, and cultural significance into our visual identity.

Project highlights:

• Logo Design: I crafted a logo that harmoniously blended Filipino cultural themes with dynamic dance elements, embodying Kalikasan’s vibrant spirit and commitment to preserving cultural heritage and family values.
• Brand Development: This initiative extended to developing cohesive visual assets and style guidelines, ensuring consistency across all promotional materials and digital platforms.

My work with Kalikasan Dance Company not only strengthened their visual identity but also deepened their connection with audiences through meaningful storytelling. This work reflects my dedication to enhancing brands by merging design with cultural storytelling, fostering a stronger sense of community pride and engagement.

Instagram: @Kalikasan (or the full URL: https://www.instagram.com/Kalikasan)