Infinity Plumbing & Gas Brand Development

Logo and Brand Development for Infinity Plumbing and Gas

I had the opportunity to collaborate closely with Infinity Plumbing and Gas, based in New Zealand, to develop a compelling brand identity that captures their commitment to excellence in plumbing and gas services. At the heart of this project was the creation of a meaningful logo that embodies their core values and market positioning.

The Client’s Vision

The client’s vision was clear from the outset: they wanted a design that expressed professionalism, cleanliness, and a solution-focused approach. This guided our creative process in crafting a brand identity that resonates with their ethos.

Infinity Symbol The logo features an infinity symbol, symbolizing Infinity Plumbing and Gas’s dedication to delivering continuous, reliable, and enduring services. It reflects their pledge to provide quality work that withstands the test of time.

Modern and Clean Typography Choosing a clean and modern font was essential to communicate the company’s alignment with contemporary industry standards. This typographical choice underscores their commitment to professionalism and staying ahead in their field.

Color Choices

• Dark Blue: Symbolizing trust, professionalism, and reliability, dark blue communicates Infinity Plumbing and Gas’s steadfast dependability. It also represents water, highlighting their expertise in plumbing.
• Red-Orange: Reflecting energy, passion, and action, red-orange signifies the company’s proactive approach to problem-solving. It also denotes heat, emphasizing their proficiency in heating services.
• Yellow: Signifying optimism, warmth, and clarity, yellow suggests clear solutions and positive customer relationships. It symbolizes gas, emphasizing their specialization in gas services.

I extended the brand development beyond the logo to include cohesive visual elements such as business cards, letterheads, and digital and print assets. This comprehensive approach ensures that Infinity Plumbing and Gas’s brand identity is consistently represented across all platforms, reinforcing their leadership in the plumbing and gas services industry.

Company’s Website: Infinity Plumbing and Gas